Marketing for Entrepreneurs

By S. Cassim and Ricardo Machado

Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The title guides the reader through the process of developing a marketing plan, This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0702155446
• ISBN13: 9780702155444
• Release Date: April 2004
• Publisher: Juta Academic
• Length: 224 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.3" x 0.5" x 6.5"