Marketing for Entrepreneurs: Concepts and Applications for New Ventures

By Frederick G. Crane

Book Overview

Marketing for Entrepreneurs, 2nd Edition provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The text focuses on how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412953472
• ISBN13: 9781412953474
• Release Date: September 2009
• Publisher: SAGE Publications, Inc
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 8.8" x 0.5" x 5.8"