Marketing for Entrepreneurs and Smes: A Global Perspective

by Robert D. Hisrich, MAJA KONECNIK RUZZIER, Mitja Ruzzier

In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1781955964
• ISBN13: 9781781955963
• Release Date: January 2014
• Publisher: Edward Elgar Publishing
• Length: 256 Pages