Marketing for Engineers (IEE Management of Technology)

By J S Bayliss

UK engineering companies often fail to develop and use their resources and skills in ways which enable them to offer, at a profit, products and services which people will buy. In addition, marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0863412084
• ISBN13: 9780863412080
• Release Date: April 1989
• Publisher: Peter Peregrinus
• Length: 91 Pages
• Weight: 1.63 lbs.