Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition

By Bonita M. Kolb

Book Overview

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

• Format: Hardcover
• Language: English
• ISBN: 0415626951
• ISBN13: 9780415626958
• Release Date: June 2013
• Publisher: Routledge
• Length: 200 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.7" x 6.2" x 9.3"