Marketing for Churches and Ministries

by David L. Loudon, Robert E. Stevens, David L Loudon, et al.

This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing...

• Format: Hardcover
• Language: English
• ISBN: 1560241772
• ISBN13: 9781560241775
• Release Date: June 1992
• Publisher: Routledge
• Length: 178 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.7" x 5.9" x 8.7"