Marketing Financial Services to Seniors

by Larry Klein

Book Overview

Marketing financial services to seniors guides any financial advisor how to market to seniors with guerilla tactics and with integrity. There's no reason to have a shortage of clients and this book... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0966206266
• ISBN13: 9780966206265
• Release Date: January 2001
• Publisher: NF Communications
• Length: 176 Pages
• Weight: 0.95 lbs.

Customer Reviews

Marketing To Seniors

This is an absolute "must-read" for anyone serious about marketing financial services to the senior market. It's hard to put this book down because it's loaded with great insights and tips anyone can implement immediately.

Marketing Financial Servises to Seniors

Although I've been working with seniors for the last 10 plus years I haven't focused my marketing efforts on them. After reading Larry's book I'm going to make the senior market my primary focus and I'm putting together a comprehensive marketing plan based on Larry's recommendations.

Larry knows his stuff!

Larry Klein is something who knows seniors and what makes them tick! This book is full of practical ideas to help grow your business with seniors. Whether through seminars or one-on-one appointments, Larry's advice is sure to save some time and money by reducing your mistakes. Don't try to reinvent the wheel.

Helps New Advisor

I am relatively new to the business having just completed my first year in the business. I found Klein's book to be invaluable to help me focus my energies on the senior market. I have been able to implement a few of the ideas so far and have found it helpful. It's true...seniors do have the assets. If you are wanting to build a dynamic business then this book is a must read.

Marketing "correctly" to seniors!

Mr. Klein demonstrates an excellent method of how to market to the senior population. The various tips on what to say, what not to say - either in person or in marketing material - does really make a difference, and this book shows exactly how to do it. A must read for those marketing financial services to seniors.