Marketing Fashion Footwear: The Business of Shoes

by Fiona Armstrong-Gibbs and Tamsin McLaren

Book Overview

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.

Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical...

• Format: Paperback
• Language: English
• ISBN: 1472579313
• ISBN13: 9781472579317
• Release Date: June 2017
• Publisher: Bloomsbury Publishing PLC
• Length: 240 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.5" x 8.2" x 10.6"