Marketing Excellence: Winning Companies Reveal the Secrets of Their Success

by John Zealley and Hugh Burkitt

Book Overview

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it's likely that some operate in yours.

Written...

• Format: Hardcover
• Language: English
• ISBN: 0470060271
• ISBN13: 9780470060278
• Release Date: January 2007
• Publisher: Wiley
• Length: 388 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"