Marketing Ethics & Society

By Stephan Dahl and Lynne Eagle

Book Overview

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

• Format: Paperback
• Language: English
• ISBN: 1446296628
• ISBN13: 9781446296622
• Release Date: October 2015
• Publisher: Sage Publications Ltd
• Length: 320 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.5" x 7.3" x 9.0"