Marketing Destinations and Venues for Conferences, Conventions and Business Events

By Tony Rogers, Rob Davidson, Tony Rogers

Book Overview

Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.

• Format: Paperback
• Language: English
• ISBN: 1138852155
• ISBN13: 9781138852150
• Release Date: November 2015
• Publisher: Routledge
• Length: 312 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.6" x 7.4" x 9.6"