Marketing Concepts for Libraries and Information Services

By Eileen Elliott De Saez

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1856044262
• ISBN13: 9781856044264
• Release Date: May 2002
• Publisher: Facet Pub
• Length: 224 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"