Marketing Competences and Strategic Flexibility in China

By Yonggui Wang and Richard Li-Hua

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

• Format: Hardcover
• Language: English
• ISBN: 0230013503
• ISBN13: 9780230013506
• Release Date: December 2006
• Publisher: Palgrave MacMillan
• Length: 261 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.8" x 5.8" x 8.8"