Marketing Communications

By John R. Rossiter and Steven Bellman

Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1741032695
• ISBN13: 9781741032697
• Release Date: January 2005
• Publisher: Pearson College Div
• Length: 500 Pages
• Weight: 2.55 lbs.
• Dimensions: 10.3" x 1.0" x 8.5"