Marketing Communications

By Werner Pepels

Behind marketing communications stand complex and
complicated issues which are rarely formulated with the necessary theoretical depth
and practical relevance. This is certainly not the case in this book, which provides
an in-depth and comprehensive overview of the most important facets of marketing
communications.

The book content is characterized by a clear composition and fair knowledge
representation. The text design, numerous diagrams and a deep structure contribute to
this. A special feature of this book is that in addition to all theoretical
foundation, the transfer of application is always sought through practical examples.
Marketing communications in the German original version is one of the established
introductory books in this domain. The English edition now offers also non-native
speakers a meaningful insight into this topic. It is aimed at students as well as
young professionals, career shifters and ascenders in the subject from a German
perspective.

• Format: Paperback
• Language: English
• ISBN: 3428185129
• ISBN13: 9783428185122
• Release Date: October 2021
• Publisher: Duncker & Humblot
• Length: 325 Pages
• Weight: 10.97 lbs.