Marketing Communications: Objectives, Strategy, Tactics

by Larry Percy, John R Rossiter, Lars Bergkvist

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.

The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which...

• Format: Paperback
• Language: English
• ISBN: 1526438658
• ISBN13: 9781526438652
• Release Date: September 2018
• Publisher: Sage Publications Ltd
• Length: 584 Pages
• Weight: 2.60 lbs.
• Dimensions: 1.3" x 7.5" x 9.6"