Marketing Communications in Tourism and Hospitality

By Scott McCabe

Book Overview

The rapidly changing context of the modern tourism and hospitality industry has led to an increased emphasis on communications strategies in today's digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry.

• Format: Paperback
• Language: English
• ISBN: 1138679275
• ISBN13: 9781138679276
• Release Date: August 2026
• Publisher: Routledge
• Length: 316 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.7" x 7.4" x 9.7"