Marketing Communications: Contexts, Contents and Strategies (2nd Edition)

By Chris Fill

Marketing Communications: Contexts, Strategies and Applications, 3rd Edition, uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130102296
• ISBN13: 9780130102294
• Release Date: January 1999
• Publisher: Pearson P T R
• Length: 560 Pages
• Weight: 2.99 lbs.
• Dimensions: 9.8" x 1.3" x 7.8"