Marketing Communications

By Anne Sofie Danekilde

Dove aims at reaching their target women through an innovative approach by using real women with real shapes and sizes in advertising to represent their company. The Body Milk advertisement depicts... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844330933
• ISBN13: 9783844330939
• Release Date: April 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 72 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"