Marketing Communication Management: A Holistic Approach for Increased Profitability

By Otto Ottesen

Ideal as a textbook for students of marketing at university level (business schools and MBA-programs). This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8763000660
• ISBN13: 9788763000666
• Release Date: March 2001
• Publisher: CBS Press
• Length: 358 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.9" x 6.1" x 8.9"