Marketing Communication: A Critical Introduction

By Richard Varey

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

• Format: Hardcover
• Language: English
• ISBN: 041523039X
• ISBN13: 9780415230391
• Release Date: November 2001
• Publisher: Routledge
• Length: 416 Pages
• Weight: 1.67 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"