Marketing classics: A selection of influential articles

By Ben M. Enis and Enis

Book Overview

Anniversary This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205129242
• ISBN13: 9780205129249
• Release Date: January 1
• Publisher: Allyn & Bacon, Incorporated
• Length: 578 Pages
• Weight: 1.90 lbs.
• Dimensions: 7.1" x 9.4"

Customer Reviews

Must Read for all Marketing Professionals and Students

This is a must-read book for all marketing professionals and students. It brings the finest articles ever published by great authors like Theodore Levitt and Philip Kotler. Inludes the all-time classic "Marketing Myopia ".