Marketing Channels: Infomercials and the Future of Televised Marketing

By Craig Robert Evans

This text, devoted to the infocomercial phenomenon, programme-length commercials, gives insider advice on how to capitalize on the new marketing opportunities presented by the dawn of a 500-channel... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0130751510
• ISBN13: 9780130751515
• Release Date: January 1993
• Publisher: Prentice Hall Direct
• Length: 336 Pages
• Weight: 1.45 lbs.
• Dimensions: 9.3" x 1.0" x 6.3"

Customer Reviews

Informative, but also entertaining

I read this book a few years back, and remember it fondly. The book starts off with a little history of advertising, and it was fun to read. After that, the book gets into the meat of what is possible with cable television. I don't think the whole scope of what Mr. Evan's envisioned has come to pass, but I think he got close.