MARKETING CHANNELS, 5/E

By Bert Rosenbloom

Book Overview

A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes, and each ch

• Format: Hardcover
• Language: English
• ISBN: 0030977363
• ISBN13: 9780030977367
• Release Date: August 1994
• Publisher: Harcourt College Pub
• Length: 707 Pages
• Weight: 3.04 lbs.
• Dimensions: 9.8" x 8.0" x 1.3"

Customer Reviews

Marketing Student

Marketing Channels: A Management ViewThis is a must book for any person involved in marketing as a job or student.

The Best Managerial Channels Book

I have taught executives and students from this text.It is the best.For a relationship marketing add on look to sheth 2000 from Sage