Marketing Channels

by Bert Rosenbloom

Book Overview

A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324316984
• ISBN13: 9780324316988
• Release Date: November 2011
• Publisher: Cengage Learning
• Length: 696 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.2" x 8.0" x 10.0"

Customer Reviews

Marketing Student

Marketing Channels: A Management ViewThis is a must book for any person involved in marketing as a job or student.

The Best Managerial Channels Book

I have taught executives and students from this text.It is the best.For a relationship marketing add on look to sheth 2000 from Sage