Marketing Capabilities in New Technology Based Firms

By Muhammad Shahid Qureshi

The proper development of marketing skills and capabilities can help the entrepreneurial firms achieve competitive advantage. The book presents an integrative framework built on previous research and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639297768
• ISBN13: 9783639297768
• Release Date: October 2010
• Publisher: VDM Verlag
• Length: 268 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"