Marketing by Menu

By Nancy Loman Scanlon and John Birchfield Nancy Loman Scanlon, R.T. Sparrowe

This text discusses the importance of the menu in creating profitable and successful restaurant and foodservice operations. It also explains the many steps from market surveys to sales histories that... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0442233124
• ISBN13: 9780442233129
• Release Date: March 1990
• Publisher: John Wiley & Sons Inc
• Length: 282 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.0" x 8.7" x 11.3"