Marketing by matrix: 100 practical ways to improve your strategic and tactical marketing

By Malcolm McDonald

Organized in ten sections, using 100 matrices, Malcolm McDonald and John Leppard have created a book that will stimulate creativity, prompt ideas and new avenues of thought for practical decision making.

• Format: Paperback
• Language: English
• ISBN: 0750604085
• ISBN13: 9780750604086
• Release Date: January 1992
• Publisher: Butterworth Heinemann
• Length: 168 Pages
• Weight: 0.07 lbs.
• Dimensions: 7.5" x 9.8"