Marketing: Based on First Principles

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Marketing: Based on First Principles

By Andrew Crecelius and Robert W. Palmatier

Edition Description

An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.

Palmatier's four principles - all customers differ, all customers change,...

Edition Details

Format:Paperback

Language:English

ISBN:1350327891

Format: Paperback

Condition:

69.83

Quantity:

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Marketing: Based on First Principles

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