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Marketing
Professor Richard Sandhusen's brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support,...
Marketing (Barron's Business Review Series)
Covers strategic planning in the context of today's marketing environment, finding and developing marketing opportunites, learning to measure and forecast market demand, determining the product's price and marketing channel, and promotion and advertising as effective sales tools...
Marketing (Barron's Business Review)
Marketing (Barron's Business Review Series)
Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic...
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