Marketing and The Internet

By Eloise Coupey

Integrating marketing theory with Internet reality, this book helps readers develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy. It... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130169757
• ISBN13: 9780130169754
• Release Date: April 2001
• Publisher: Routledge
• Length: 360 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.5" x 0.9" x 7.1"

Customer Reviews

Great New Internet Marketing Book

I recently purchased this book and have found it to be extremely helpful in understanding the intersection of marketing and the Internet. I am a computer engineer trying to better comprehend the world of business. This book provides both theoretical and practical insights that have been extremely useful. The book is very well written in a style that is accessible to an outsider, yet covers the topics in significant depth.