Marketing and the Common Good: Essays from Notre Dame on Societal Impact

By Patrick E. Murphy

Book Overview

Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

• Format: Hardcover
• Language: English
• ISBN: 0415828821
• ISBN13: 9780415828826
• Release Date: July 2013
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.63 lbs.
• Dimensions: 1.1" x 6.1" x 9.3"