Marketing and Smart Technologies: Proceedings of Icmarktech 2019

Book Overview

The Digital Advertising Conceptual Flow - A Literature Review.- Featured Snippets Results in Google Web Search: An Exploratory Study.- Willingness to pay a premium price for streaming services: the role of trust in services.- Websites as spaces of confluence: narratives and the pursuit of legitimacy.- User Behavior: The Case of Instagram.- The Influence of YouTubers in Consumer Behavior.

• Format: Paperback
• Language: English
• ISBN: 9811515662
• ISBN13: 9789811515668
• Release Date: November 2020
• Publisher: Springer
• Length: 458 Pages
• Weight: 1.49 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"