Marketing and Public Relations for Libraries

By Cosette Kies

Book Overview

Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

• Format: Paperback
• Language: English
• ISBN: 081084656X
• ISBN13: 9780810846562
• Release Date: January 1987
• Publisher: Scarecrow Press
• Length: 213 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"