Marketing and Promoting your Seminars for Maximum Profit

by Fred Gleeck

Book Overview

The definitive book on how to market and promote your own seminars, workshops and other events. This book is packed with immediately useable information on how-to-do-it. No theory. No pie in the sky... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0936965088
• ISBN13: 9780936965086
• Release Date: February 2003
• Publisher: Fred Gleeck
• Length: 200 Pages
• Weight: 0.70 lbs.
• Dimensions: 8.3" x 0.5" x 5.3"

Customer Reviews

Well Worth It's Weight In Gold! Definitely a Must-Have!

This is an awesome book! I got a lot out of it and, since I have so much experience in the direct response and speaking industries, it's very difficult for me to find books and other information that I don't already know. This book offers so many things that I could immediately use to increase my bottom line, not just for my speaking business but my business in general. If you are an aspiring speaker and can afford only one book, get this one. If you are an entrepreneur and have an entire reference library (like I do), it cannot possibly be complete without this book.

Real-World Information to Help You Make Money

Fred Gleeck isn't big on theoretical concepts. This book is full of specific information and how-to taken from his experience profitably promoting more than 1300 seminars.You will find useful ideas all through the book as Fred tells how to create and plan the event, prepare and present your seminar, market effectively, create profitable products for back of the room sales, and follow-up with customers after the seminar. Any randomly-selected page probably has a tidbit of information that will show you how to make (or save) thousands of dollars. You want theory? There are lots of books out there that will give you that. You want to make money with your seminars? Buy, read and use this book.

An excellent and easy to read resource

This is one of my two favorite books on how to actually market seminars and workshops (the other is by Howard Shenson). Fred offers very practical strategies and tactics that really work. Having been in the seminar business for over 10 years, and having read most everything written on the subject, I found that I learned many valuable new ideas that I've successfully implemented and which have greatly helped in attracting people to my programs. I like Fred's style-it's like he's in the room speaking with you and highly recommend this book to anyone who sincerely interested in increasing the number of individuals who attend their programs. A great investment!

A must read for anyone in the seminar business!

Whether you're just getting started doing seminars or a seasoned pro, Fred Gleeck has packed this book with a ton of useful information that can make your seminars very profitable! With 15 years personally in the seminar industry myself, I've made an incredible income, but have lost a lot as well. Using Fred's seminar system I've learned how "He has never lost money on a seminar he promoted". Plus he covers:Designing and creating your seminarThe seminar success formula TR=SR+PS+CBKey ways to promote and getting others to promote youThe best days/months and cities to do seminarsDelivering content rich seminarsHow to develop and sell your backend product lineAnd a great resource list with names and contact infoDon't even consider doing a seminar without first reading this book, it will save you time and prevent you from making costly mistakes. This is the best investment you'll ever make as you enter or continue doing seminars. I highly recommend it too anyone looking to make money in the seminar business.

Great Book For Those Interested In Seminar Business

If you want to learn how to make money by holding seminars and workshops, I recommend "Marketing And Promoting Your Own Seminars And Workshops" by Fred Gleeck.Drawing upon his vast experience in holding over 1,300 one-day seminars over the last fifteen years, Gleeck provides a readable introduction to getting started in the seminar business. Even if you have experience hosting seminars or in public speaking, you'll probably find "Marketing And Promoting Your Own Seminars And Workshops" a good read.Gleeck says the business of providing seminars has the potential to earn an individual several hundred thousand dollars a year or even upwards of a million dollars a year. He says that the seminar business also provides the opportunity to learn new things, meet interesting people, travel, and be an onstage ham, if you want.Why ham-it-up a bit during a seminar? After surveying thousands of individuals about the characteristics great public speakers have, Gleeck found three dominant results: Great speakers are sincere, knowledgeable, and humorous. How do you know if you're humorous? Gleeck writes: "It's only funny if they laugh. The definition of funny must come from the people receiving the message. I don't care if you think a joke is funny. I don't care if your family thinks it is funny. It is not funny if people don't laugh."In addition to liking humor because we know whether or not it's working, Gleeck likes measurable business results. Gleeck discusses setting measurable goals for your events. Gleeck writes: "I have three goals when I give a seminar. First, I want to get great evaluations. Second, I want to sell a lot of product. Third, I want to achieve both of these goals in such a way that people will enthusiastically want to do business with me again. ...All three of these can be measured"Gleeck goes on to suggest revenue per person (attending the seminar) per minute (of time invested in presenting the seminar) as a yardstick of a financially successful seminar. Gleeck also discusses price testing of your seminars to maximize profitability.Gleeck is a strong proponent of the back-end profitability of seminars. Rather than just maximizing the seminar registration revenue, Gleeck suggests that the key to seminar success is maximizing the total revenue that the seminar generates for you. Gleeck expresses this as: TR = SR + PS + CB, which says that the total revenue generated by a seminar is the sum of the seminar registration fees plus the product sales generated during the seminar plus the consulting business generated by the seminar. (In fact, Gleeck point out that seminars are a great way to generate business if you are a consultant)To be able to maximize seminar profitability, Gleeck suggests calculating the lifetime value of your seminar customers. Then, you know how much you can spend on marketing to acquire new customers.Gleeck also says that you should record your seminars. In addition to allowing you to critique your performance, Gleeck wri