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Marketing and Globalization
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Marketing and Globalization 1138202347 Book Cover

Marketing and Globalization

By , ,
Edition Description

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of...

Edition Details
Format:Paperback
Language:English
ISBN:1138202347
Format: Paperback
Condition:
$
79.99
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