Marketing and Entrepreneurship: Research Ideas and Opportunities

by Gerald E. Hills

A spirit of entrepreneurship encompassed the conception and birth of this volume because it addresses a new, and critically important, subject area. The marketing discipline has until recently largely ignored entrepreneurship and new ventures. The growing entrepreneurship field has also devoted little attention to marketing. This is the first scholarly book to discuss and conceptualize the interface between marketing and entrepreneurship and to...

• Format: Hardcover
• Language: English
• ISBN: 0899307655
• ISBN13: 9780899307657
• Release Date: September 1994
• Publisher: Praeger
• Length: 352 Pages
• Weight: 1.52 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"