Marketing and Engineering Strategies for Winning R & D Contracts
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Book Overview
"Marketing and Engineering Strategies for Winning R & D Contracts" provides valuable insights into the techniques and approaches necessary for securing research and development contracts. Aimed at professionals in marketing and engineering, this book explores the intersection of these disciplines in the context of competitive bidding and project acquisition.
Edward Baer Roberts delves into the specifics of crafting compelling proposals, understanding client needs, and effectively communicating the value proposition of research and development projects. This resource offers a strategic framework for businesses looking to expand their R&D portfolios and enhance their success in winning contracts. It remains relevant for those studying the history of business strategies related to government or private sector research funding.
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