Marketing and distribution strategy for FMCG: Growing indian rural market

By Girish Jadhav

The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well-established... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3848482835
• ISBN13: 9783848482832
• Release Date: April 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"