Marketing and Consumer Behavior in East and South-East Asia

By: Pecotich

This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.

• Format: Paperback
• Language: English
• ISBN: 007470480X
• ISBN13: 9780074704806
• Release Date: March 1999
• Publisher: McGraw-Hill
• Weight: 2.91 lbs.
• Dimensions: 9.5" x 1.5" x 7.0"