Marketing and American Consumer Culture: A Cultural Studies Analysis

By Arthur Asa Berger

Book Overview

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

• Format: Hardcover
• Language: English
• ISBN: 3319473271
• ISBN13: 9783319473277
• Release Date: December 2016
• Publisher: Palgrave MacMillan
• Length: 164 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"