Marketing Analytics: Strategic Models and Metrics

By Stephan Sorger

Book Overview

Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1481900307
• ISBN13: 9781481900300
• Release Date: January 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 500 Pages
• Weight: 2.20 lbs.
• Dimensions: 1.0" x 7.4" x 9.7"