Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS

By Erik Kostelijk, Jos Marcos Carvalho de Mesquita, Jose Marcos Carvalho de Mesquita

Book Overview

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.

• Format: Paperback
• Language: English
• ISBN: 1032052198
• ISBN13: 9781032052199
• Release Date: November 2021
• Publisher: Routledge
• Length: 200 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.7" x 9.6"