All customers differ. All customers change. All competitors react. All resources are limited.
Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics...
ThriftBooks sells millions of used books at the lowest
everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We
deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15.
ThriftBooks.com. Read more. Spend less.