MARKETING ANALYTICS BASED ON FIRST PRINCIPLES

By Robert W. Palmatier, J. Andrew Petersen, Frank Germann

Book Overview

Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing... This description may be from another edition of this product.

• Format: Paperback
• ISBN: 9356400636
• ISBN13: 9789356400634
• Release Date: January 2022
• Publisher: BLOOMSBURY
• Weight: 1.46 lbs.
• Dimensions: 1.9" x 10.0" x 8.0"