Marketing Analytics: A Practical Guide to Real Marketing Science

By Mike Grigsby

Book Overview

Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749474173
• ISBN13: 9780749474171
• Release Date: June 2015
• Publisher: Kogan Page
• Length: 248 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"