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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
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Marketing Analytics: A Practical Guide to Impro... 139860819X Book Cover

Marketing Analytics: A Practical Guide to Impro...

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Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage...

Edition Details
Format:Paperback
Language:English
ISBN:139860819X
Format: Paperback
Condition:
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45.99
Marketing Analytics: A Practical Guide to Impro... 0749482168 Book Cover

Marketing Analytics: A Practical Guide to Impro...

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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors?

The second edition of Marketing Analytics enables marketers and business analysts to leverage...

Edition Details
Format:Paperback
Language:English
ISBN:0749482168
Format: Paperback
Condition:
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10.79
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Marketing Analytics: A Practical Guide to Impro... 1398608211 Book Cover

Marketing Analytics: A Practical Guide to Impro...

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Edition Description

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage...

Edition Details
Format:Hardcover
Language:English
ISBN:1398608211
Format: Hardcover
Condition:
$
122.53
Save $8.47!
List Price: $131.00
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