Marketing Analytics: A Machine Learning Approach

A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

• Format: Hardcover
• Language: English
• ISBN: 1774910888
• ISBN13: 9781774910887
• Release Date: February 2023
• Publisher: Apple Academic Press
• Length: 350 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"