Marketing Analysis and Decision Making: Text and Cases With Spreadsheets

By Darral Clarke

This package, consisting of text and Harvard cases with accompanying decision analysis spreadsheets, shows how marketing analysis can be integrated into the process of making marketing decisions. It... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0894262297
• ISBN13: 9780894262296
• Release Date: January 1992
• Publisher: Boyd & Fraser Pub Co
• Length: 391 Pages
• Weight: 2.10 lbs.
• Dimensions: 9.8" x 1.0" x 7.8"