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Hardcover Marketing Analysis and Decision Making: Text and Cases With Spreadsheets Book

ISBN: 0894262297

ISBN13: 9780894262296

Marketing Analysis and Decision Making: Text and Cases With Spreadsheets

This package, consisting of text and Harvard cases with accompanying decision analysis spreadsheets, shows how marketing analysis can be integrated into the process of making marketing decisions. It... This description may be from another edition of this product.

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Format: Hardcover

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We receive 1 copy every 6 months.

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