Marketing: An Introduction

By Rosalind Masterson, Nichola Phillips, David Pickton

Book Overview

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1446266478
• ISBN13: 9781446266472
• Release Date: April 2014
• Publisher: SAGE Publications Ltd
• Length: 608 Pages
• Weight: 2.75 lbs.
• Dimensions: 10.3" x 1.0" x 7.5"